So you’ve DIYed the templates and checked off every free checklist but still feel bogged down by the unpredictability of small business life.
When do you finally get to see all your big goals come to fruition?
This is what I’ve learned on my journey to becoming a digital marketing strategist.
Launching my own business was never about chasing $10k months or jet-setting around the world while working remotely. Nope, it was all about having the freedom to log off in the afternoon and spend quality time with my daughter, grandparents, family, and friends.
But let me be real with you. When I started looking for alternatives to my past job as a reading specialist and dove into the world of work-from-home jobs, I was swallowed up by a sea of MLMs and scams. I knew those were NOT the secret to the life I wanted. After some serious Google marathons, I stumbled upon a course on running a virtual assistant business. It scared the shit out of me to invest in a pricey course, but I took the plunge.
Of course, it wasn’t all easy-peasy, lemon-squeezy from there.
My first year in business was a rollercoaster of epic proportions. I worked with clients who didn’t understand boundaries paid me peanuts and had completely unrealistic expectations. But I made it work and became a jill of all trades. Admin tasks, web design, content creation, lead generation - you name it and I did it all.
And amidst all of that, I found my calling.
Digital marketing, data-driven decisions, and a dash of design.
Look, plenty of people can slap pretty things together and create an aesthetically pleasing website. But grasping your audience’s thought process as they navigate your site, skillfully guiding them on a goal-oriented journey, and driving up clicks in allllllll the right places?
That’s my freaking high.
And it’s exactly what I dedicate my time and energy to now. (At least when I’m not popping by my mom’s house or taking the kids to the park).