A Simple Way To Create Your Most Successful Black Friday Says Funnel Ever
It’s officially fall so you know there are two things on everyone’s minds:
- Pumpkin Spice Lattes
- Black Friday Sales
Cyber Week 2022 brought in over 35 billion dollars in online sales. Yep, I said 35 billion! So it’s no surprise that business owners (like you) want to tap into this revenue goldmine this year.
But where do you start? Right here.
In this blog post, I’m not holding back. I’m guiding you, step by step, through setting up a Black Friday sales funnel that’s simple and successful.
And guess what? You can use this formula again and again for all your future sales and launches. No more guesswork and no more stressing out.
Let’s get to it!
Black Friday Sales Funnel Headaches
Look, Black Friday promises A-M-A-Z-I-N-G sales opportunities for businesses. But here’s the harsh truth: amidst all the hype, small business owners often find themselves overwhelmed by different marketing tactics.
I’m talking about:
- Stand-alone sales emails that get lost among 2,482 other holiday email promos.
- Pricey paid ads that suck your budget dry without converting any leads.
- Generic discounts that come across as money grabs rather than genuine offers.
- Unaligned partnerships that confuse your leads and your messaging.
Sound familiar? If so, take a deep breath. You’re not alone. So many entrepreneurs have been down this chaotic, holiday sales road.
But now it’s time to turn those stumbling blocks into building blocks and create a Black Friday sales funnel that’s a full-on powerhouse for your business.
Must-Haves For A Successful Sales Funnel
We need to talk about what makes a sales funnel a knockout success. Forget the flashy graphics and massive discounts. Building a killer sales funnel is all about guiding your potential clients on a journey that hits them right in their feels – their struggles, their needs, and their goals.
And how do we do that? By nailing these four stages of a sales funnel.
- Stage One: Awareness
This is where your leads first discover you through social media, word-of-mouth, blog posts, or any other marketing you do.
- Stage Two: Interest
Once a lead is hooked, they’ll start researching the market to try and figure out if you’re the right fit for them.
- Stage Three: Decision
Now, they’re getting serious. Your leads want to know exactly what you offer, how much it costs, and if you can deliver on their goals.
- Stage Four: Action
Finally, your leads are ready to act! They reach out, schedule a call, and eagerly sign your proposal.
When building any marketing funnel, your potential clients need to be guided through all four stages before they inquire about your work.
Here’s the Black Friday sales funnel kicker: time is ticking! If you want your sales funnel ready for the holidays, the time to create a streamlined approach is now.
How To Build A Successful Black Friday Sales Funnel
Creating a successful Black Friday sales funnel doesn’t need to be soul-sucking. It can be a simple 6-step process that looks like this:
- Build Buzz Early
Imagine your Black Friday sales as shaking a bottle of fizzy soda. You want the anticipation to bubble over!
Start building buzz early, preferably in October. Educate your clients, show them the impact your services make, and drop subtle hints about discounts. Get them hooked and excited about what’s to come.
- Begin At The End
When planning your Black Friday sales funnel, start at the end and work backward. Have a specific revenue goal? Want to book out the rest of your year? Or maybe you just want to make connections with new businesses.
Get crystal clear on your goal, then figure out what you need to sell to reach that goal. Simple, right?
- Keep It Simple
Speaking of simple…in the chaos of Black Friday, simplicity is your secret weapon. Focus on one drool-worthy offer and then attach an irresistible discount to it.
Whether it’s a slashed price or a special bonus (like a one-on-one coaching session with a group program), keep it simple and enticing.
- Build Your List
Let’s talk about your biggest fans – your email list. Grow your email list with a lead magnet that gives your audience a quick win and leaves them hungry for more.
Sure, not everyone on your email list is going to buy this Black Friday. But once they’re on your list, you have a direct line to their inbox, hearts, and wallet in the future.
- Start Booking Calls
You’ve got your buzz, your discount, and your email list. Now, where are you sending all your eager leads? To a dedicated sales page with a simple call to action!
As a service pro, your call to action could be ‘BUY NOW’. But why not invite your leads to schedule a free call to chat about the offer? It’s a chance to connect, screen your leads, and sell without pressure.
- Rinse And Repeat
After the Black Friday frenzy, take a breather but don’t put everything on hold.. Evaluate your results, learn from the experience, and fine-tune your approach for your next sale.
Now that you’ve got a system, your next sale will be a breeze. You might even tweak this sales funnel to sell your services all year ‘round!
And there you have it – your no-nonsense guide for building a successful Black Friday sales funnel,
Your Ticket To Black Friday Sales Funnel Success
From building buzz to connecting with leads, all the steps you need to make this Black Friday your most mindblowing one yet are at your fingertips.
But that’s not all. There’s another goodie headed your way!
To get your website primed for all those new leads and inquiries, you’ll want to download my free guide, ‘5 Proven Website Tweaks Every Entrepreneur Should Know’.
So what are you waiting for? Fill out the form below and let’s get you and your website geared up for the holiday season!