how to find your brand style (1)

3 Questions To Help Visualize Your Brand Personality & Brand Style

What Do You Need to Find Your Brand Style? 

As a branding and web designer, I understand the importance of creating a digital home for your business that truly reflects your brand personality. Your website is not just a collection of pages; it’s an opportunity to showcase who you are and attract your ideal clients.

But how do you determine your brand style? How can you visualize it in a way that is both meaningful and impactful? 

In this blog post, I’ll share three powerful questions that will help you dig into brand strategy so you can bring your brand to life.

How to find your brand style??

If your brand were represented by ONE song, what would it be?

Music has a unique ability to evoke emotions and create connections. Think about the songs that resonate with you on a deep level. Now, imagine if your brand had its own theme song.

What would it sound like? Is it upbeat and energetic, or calm and soothing? Does it have lyrics that convey your brand values or instrumental melodies that represent your brand aesthetics?

Take some time to explore different genres and artists. Pay attention to the emotions they evoke and how well they align with your brand vision. Once you find that perfect song, listen to it whenever you need inspiration or want to reconnect with your brand’s essence.

If your brand were a room, what would it be decorated like?

Imagine stepping into a room that embodies everything your brand stands for. What colors surround you? Are they bold and vibrant or soft and muted? What kind of furniture fills the space? Is it modern and sleek or cozy and rustic? How does the room make you feel?

By visualizing your brand as a room, you can gain insights into its personality and aesthetics. Think about the elements that would make up this room – the textures, patterns, and decor choices. This exercise will not only help you define your brand’s visual identity but also give you a sense of how your ideal clients would feel when interacting with your brand.

If your brand were a destination, where would it be?

Close your eyes and imagine your brand as a destination. Is it a bustling city full of energy and excitement, or a serene beach where relaxation is key? Picture the sights, sounds, and smells that surround you in this place. How does it make you feel?

Choosing a destination that aligns with your brand personality can provide valuable insights into your brand’s values and positioning. It allows you to tap into the emotions associated with that location and infuse them into your branding efforts. Whether it’s the cosmopolitan vibe of New York City or the laid-back charm of Bali, let this metaphor guide you in creating a consistent brand experience.

My favorite way to do alll of this is by creating a secret board on Pinterest, then you can pin away (in privacy)!

What to Do Once You’ve Found Your Brand Personality

1. **Develop Brand Guidelines**: Brand guidelines are essential for maintaining consistency across all touchpoints. They outline your brand’s visual elements, tone of voice, and messaging guidelines. By following these guidelines, you ensure that every interaction with your brand reflects its personality and resonates with your target audience.

2. **Create Visual Assets**: Use the insights gained from the metaphors to design visual assets that accurately represent your brand personality. This includes your logo, color palette, typography choices, and imagery style. Ensure that these elements are cohesive and align with the emotions you want to evoke in your audience.

3. **Craft Compelling Content**: Your brand personality should shine through in all aspects of your content – from website copy to social media posts. Use language that reflects your brand voice and values. Tell stories that resonate with your audience and make them feel connected to your brand.

4. **Consistently Evaluate and Evolve**: Your brand personality is not set in stone. As your business grows and evolves, so may your brand. Regularly evaluate how well your branding efforts align with your desired personality and make adjustments as needed. Stay open to feedback from your audience and be willing to adapt.

Why are brand guidelines important?

Brand guidelines serve as a roadmap for maintaining consistency and coherence in your branding efforts. They ensure that every touchpoint of your brand reflects its personality, creating a memorable and impactful experience for your audience. By adhering to these guidelines, you build trust, establish credibility, and differentiate yourself from competitors.

In conclusion, visualizing your brand personality through metaphors can be a powerful tool in creating a cohesive and impactful brand experience. By imagining your brand as a song, a room, or a destination, you gain insights into its aesthetics, emotions, and values. Use these questions as inspiration to develop consistent branding elements and craft compelling content that resonates with your target audience. Embrace the journey of discovering and evolving your brand personality, and let it shine through in everything you do.

Now it’s time to put these questions into action and create a digital home that truly represents your brand personality. Get ready to attract and retain your ideal clients with confidence!

Looking for some support?

When you book a brand and website audit, you’ll get my expert eyes on your brand style, website, tech and SEO. So if you’re feeling like your current vibe isn’t quite up to snuff…we can fix that! Your audit includes a personalized video recording & slide deck so that you know exactly what to do with the feedback.

lauren branding mento

I'm Lauren

Certified Master Marketer & Web Design Expert

I'm big on helping personal brands connect with your ideal clients through beautiful websites and simple SEO solutions.

I believe in trusting your gut and making business sustainable. Heck...I have to. I'm a mom of 2, I homeschool and wear about a dozen other hats.

I'm so glad you're here!

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