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5 Unique Ways to Craft a New Brand or Website to Attract Awesome Clients

So, you’re ready for a brand new website or a shiny new brand. Congratulations! It’s time to show off your expertise like a superpower and attract those awesome clients you’ve been dreaming of. In this blog post, I’ll share with you five unique ways to launch a new brand or website that showcases your expertise and makes potential clients say, Wow!

1. Craft an Irresistible About Page

Your About page is not just a boring bio; it’s an opportunity to captivate your audience and show them why you’re the expert they need.

What NOT to do: 

Only share boring, buttoned-up headshots

List your credentials in a dry manner

Talk about random, unrelated facts

What to do:

Tell your story in a way that details the challenges you’ve overcome, and how you can help your clients do the same. 

Use engaging language, sprinkle in some humor, and let your personality shine through.

Get a little playful…think fun photo poses, “favorite things” sections, brand icons and more

Remember, people connect with people, so make sure to leave a lasting impression.

2. Show Off Your Work with Case Studies

One of the best ways to demonstrate your expertise is by showcasing real-life examples of how you’ve helped previous clients achieve their goals. 

Launch your website with a few compelling case studies that highlight the problem your client faced, the solution you provided, and the outstanding results they achieved as a result of working with you. 

Everyone knows you’re going to share your BEST testimonials, take the opportunity to really drive-up your credibility and trust from satisfied clients. 

This will not only impress potential clients but also give them confidence in your abilities.

3. Share Valuable Content through Blogging

Blogging is not just for sharing random thoughts; it’s an opportunity to establish yourself as an authority in your field. 

Your blog should include high-quality content that educates, inspires, and solves problems for your target audience.

Share valuable tips, industry insights, and practical advice that showcases your expertise. 

Don’t be afraid to inject some personality into your writing – after all, you want to stand out from the crowd and leave a lasting impression.

4. Make Your Website Come Alive With Brand Photos & Engaging GIFs

As a designer, working with my clients’ brand photos is one of the most exciting parts of what I do. Your brand photos give visual direction to the words on your website. When married together, the two can create a beautiful story that flows throughout the entire site.

To add a little extra oh-la-la you can combine a series of photos into a GIF.

GIFs are like little snippets of magic that can instantly grab attention and convey your brand’s personality in a dynamic and captivating way. By incorporating GIFs into your website, you’ll be able to showcase your expertise and stand out from the crowd in a visually stunning manner.

I’ve put together a list of shots to inspire you for your brand photoshoot + a BONUS on how to create a show-stopping GIF to add to your website.


Here’s how you can create engaging GIFs with your brand photos:

By incorporating engaging GIFs created from your brand photos into your website, you’ll be able to showcase your expertise in a visually captivating way that will leave a lasting impression on your audience. So go ahead, unleash the power of your brand photos and create GIFs that will make your website shine like never before!

5. Leverage Social Media to Multiply Your Message

Social media platforms offer endless opportunities to showcase your expertise and attract awesome clients. 

Your website is only as good as the traffic that lands on it!

With your new, amazing website you’ll surely feel excited to share snippets of your blog posts & case studies on platforms like Instagram, Facebook, Twitter, and LinkedIn. 

Engage with your audience by responding to comments, asking thought-provoking questions, and sharing valuable insights. Don’t forget to use relevant hashtags to reach a wider audience and establish yourself as an expert in your field.

You don’t need me to tell you – your new brand or website is not just a pretty face; it’s a powerful tool to showcase your expertise like a superpower. 

Craft an irresistible About page, share compelling case studies, create valuable content through blogging, engage your audience with brand photos, and leverage social media to amplify your expertise.

Remember to be authentic, inject some personality into your new brand and website, and always strive to provide value.

By implementing these five unique strategies, you’ll attract those awesome clients who are eager to work with someone as knowledgeable and passionate as you.

Remember to monitor analytics and gather insights to make data-driven decisions that continuously improve your brand or website’s effectiveness. Embrace these unique strategies and watch as your business flourishes with an influx of ideal clients. Get ready to celebrate your success!


lauren branding mento

I'm Lauren

Certified Master Marketer & Web Design Expert

I'm big on helping personal brands connect with your ideal clients through beautiful websites and simple SEO solutions.

I believe in trusting your gut and making business sustainable. Heck...I have to. I'm a mom of 2, I homeschool and wear about a dozen other hats.

I'm so glad you're here!


Book a website audit & find out what do to do attract your ideal clients, and make your website even more effective.