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How to brand your business: ⬇️ Old way 1. Cr How to brand your business: ⬇️

Old way

1. Create a color palette of your favorite colors
2. Choose the pretty fonts
3. Make a logo
4. Present it to your customers

New Way

1. Determine what you do & who you do it for
2. Research your competition & audience
3. Detail out your unique selling proposition
4. Create brand visuals using color psychology & typography styles

Strategy > Unplanned

Drop a ❤️ if you agree!
You know what's absolutely insane... Choosing whe You know what's absolutely insane...

Choosing whether or not to have more children based on a JOB.

But, that was me two years ago and I still haven't gotten over the shock factor of what I would have missed out on if I hadn't made the bold leap to leave.

As I recall the afternoons I spent, waiting for the last bus to arrive (late, as always)...

Haphazardly grabbing my things, and rushing out the doors to get to my daughter.

Thinking, my time is already stretched thin...no way I want to bring another baby into THIS.

If I'd made the choice to stay, be scared of the unknown, not taken the leap...what a shame that would have been. 

But I didn't. I was determined the have it turn out differently, to turn out MY way.

And now I help business owners just like you get the business of your dreams, without the burnout.

When we work together, we will find your special sauce so that you can grow a business that draws in and converts your ideal clients.

It starts with my brand strategy and then we infuse your brand into your logo, color palette & other brand visuals...

Then we take it all to your website and set you up with custom strategies that build trust and convert your viewers into buyers!

If this is what you've been searching for, DM me ❤️ to learn more!
Site launch! Site launch! Site launch! 🎉 Dr. C Site launch! Site launch! Site launch! 🎉

Dr. Christine's site is now live! 

Dr. Christine is a therapy practice owner who was looking to:

- establish her therapy focus 
- present her expertise but also feel warm & inviting
- created a streamlined process for booking new patients
- expand her revenue stream into paid media engagements

I planned out the journey that two types of people would take through her site:

➡️ patients and professionals looking to hire Dr. Christine to speak.

On Dr. Christine's site, visitors are seamlessly guided to find the information they are seeking & then directed to fill out an inquiry form.

These inquiry forms were created in collaboration with Dr. Christine in order to collect the essential information she needs for next steps.

This project was a literal dream!

If you own business that focuses on empowering women & people of color, and you are seeking a way to serve more clients/reach more people...

I have immediate availability to support you with your branding or website design.

Drop a ❤️ in the comments and I'll reach out to you!

Photos of Dr. Christine by @l.a.momma
Do I wanna build you a website? Abs-o-freaking lut Do I wanna build you a website? Abs-o-freaking lutley . But I wanna make sure that you’re clear on how a website supports you in growing your business.

Your website is where potential clients come to confirm that you’re the expert and you’re the person that they can trust with whatever it is they’re getting ready to invest in.

But most of the time, potential clients don’t, just happen upon you from a Google search or from a Pinterest pin because those things take time…

Typically someone will come to your website after connecting with you on social media or being on your email list and they’re looking for confirmation or reassurance that you are the person they should invest in.

And you should be using your website to figure out if these people are actually the ones that you want to work with. So you should be utilizing forms and schedulers to get the right people to schedule discovery calls with you or inquire about more information.

Are you utilizing your website im the best way?

HI@LAURENWOODDESIGN.COM

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