Sales Funnel Design
Brian Patacca is a renowned coach helping aspiring actors land auditions and secure representation, all without the need for a reel or referral. Brian had successfully run the Make Agents Want You webinar and the Agent Goals group program for over a year but was seeking to enhance the performance of his landing page and sales page. He aimed to address a disconnect between the visuals of both pages and his business values, aiming to capture visitors' attention while optimizing the design for all devices.
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Brian's target audience consisted of actors who had exhausted traditional advice and were eager to boost their audition success. The challenge was to create visually captivating and mobile-optimized landing and sales pages to engage social media-driven traffic effectively.
Strategy & Execution:
To address Brian's concerns and achieve the desired design, the following strategies were implemented:
Recognizing that most of Brian's audience arrived via social media, the team heavily focused on mobile-optimized design to ensure a seamless experience on all devices.
Both the landing and sales pages incorporated dynamic elements, including movement and various text styles, to captivate readers and reduce content skipping.
To overcome design limitations in Brian's Leadpages platform, CSS was employed to add unique elements, resulting in a big, bold design that aligned with Brian's vision.
Results and Outcomes:
The results of the website and sales page launch were impressive:
The landing page achieved a click-through rate of 23%, significantly surpassing industry averages and indicating improved user engagement.
The sales page maintained a click-through rate of 8%, further reinforcing the success of the redesign.