Kick off your website redesign with these important questions!
Let’s cut straight to the chase: a website redesign is a super exciting time for your business, but it’s no walk in the park. It demands a hefty dose of time, energy, reflection, trust, cash, and let’s not forget, managing a never-ending to-do list that grows longer by the minute.
So, how do you know when it’s time to post an ‘under construction’ sign on your website? And, what do you need to know before starting this adventure?
First, take a peek at your current site. Does it spark a sense of pride or do find yourself cringing a little at it?
A stale website isn’t just impacting your confidence as an entrepreneur. It’s hurting your business because it’s failing to convert your visitors, Worse, you might feel too embarrassed to even send potential clients to it.
If this resonates with you, then it’s time for a website redesign.
But hold off on worrying about fonts or images just yet! Redesigning your website isn’t about a fresh color palette. It’s about building a website that boosts user experience, improves functionality, and looks damn good.
An unforgettable website design begins with you asking the right questions to pinpoint exactly what you and your audience need. So, let’s dive into the 8 essential questions to ask for a website redesign that exceeds your wildest dreams.
Questions every entrepreneur should ask before a website redesign
1. What’s driving your website redesign?
Your redesign begins with intentional reflection. Is your conversion rate more ‘meh’ than ‘wow’? Has your business pivoted since you first designed your website? Nail down the reasons behind your website redesign and then identify your business goals before starting the search for a designer.
2. What’s currently working or not working on your website?
It’s time for some digital detective work. Dig into your website analytics to determine how your website is performing. Look at your bounce rates, conversions, and page speed, and let these metrics drive your design decisions.
3. Does your visual branding and web copy need an update too?
Think of your website as the ultimate going-out outfit – everything needs to coordinate. If there is a disconnect between your visual vibe and your messaging, it’ll confuse your readers. A seamless blend of design, branding, and web copy leads to a coherent and compelling user experience.
4. What type of budget are you working with?
Setting your budget might not be thrilling, but it’s vital. A website redesign can range from a simple refresh to a significant overhaul. Your budget (and your timeline) defines what’s actually achievable. But remember, your redesign isn’t just an expense – it’s an investment in your business’s future!
Questions to ask a designer before your website redesign
1. How do you ensure the website redesign aligns with my goals?
Trust is key when handing over your business’s digital presence. Don’t be afraid to inquire about your designer’s process, including how they’ll understand your brand’s purpose and your audience’s needs before creating a design that meets your goals.
2. What tools or data do you incorporate into your design decisions?
A pretty design isn’t enough – your website needs to be rooted in data and research. Ask your designer about their familiarity with analytical tools, understanding of user behavior, and how they leverage this data to design a website that works as good as it looks.
3. Can you show me some examples of your past work?
Proof is in the pudding – or in this case – the portfolio. Looking over past work isn’t just to confirm a designer has experience, it’s to see their style, adaptability, and approach to overcoming design challenges.
Want to see my past work? Then head over to my portfolio!
4. What’s included in a website redesign project with you?
Your website evolves along with your business so it’s important to find out what type of long-term support a designer offers. From regular maintenance to post-launch support to ongoing optimization, a good designer sticks around to help your biz grow.
How a designer elevates your redesign journey
Of course, there is the aesthetic side of a designer’s work – creating a captivating website for your business. You know what I’m talking about!
But there’s so much more than just that.
A designer brings a fresh perspective to your brand. When you’re knee-deep in your business, they offer a new set of eyes to optimize your client experience, build sales funnels, and pinpoint overlooked gaps.
Paired with their knowledge of SEO, website metrics, plugins, and analytical tools, a pro web designer will make sure your website works for your business, audience, and Google.
Finally, your website designer is the ultimate time saver that gets you to your launch day quicker, with less stress, and with more confidence. Say goodbye to struggling to make your mobile site look as good as your desktop and pushing back your launch day.
So, are you ready to transform your digital presence with a website that’s as strategic as it is stunning? Then venture over to my services page and learn all about my Signature Design Experience. Together, we’ll get your business noticed by your type of clients!
OR – if you’re still a little hesitant about hiring a website designer at all, then check out my blog post about what could be holding you back!
What are you waiting for?