Customer leaving an online testimonial

Show & Tell: The Right Way to Leverage Testimonials on Your Site

Are you ready to craft the perfect website and make your online presence soar? Getting your testimonials right is an essential part of this process.

From screenshots to permissions, there are a few key dos and don’ts to ensuring a successful showcase of real customer reviews on your website. This blog post will provide you with all the tools you need to show off your work in the best light – so let’s get started!

1. Do Use the Real Real Testimonials, I’m Talking Screen Shots Baby

If you are looking to really make an impact with your website’s testimonials, it’s important to use the real deal. Having testimonials displayed on your website not only helps to build trust with potential customers, but also adds credibility to your business.

Making sure you show off actual screenshots of the testimonials is so important. This way, visitors to your site can quickly and easily verify that the positive reviews are real. It also adds a personal touch to the testimonials, as they can see the actual words written by satisfied customers.

Include a link to the original source of the testimonial too. This will show the visitors that the compliment wasn’t just written for your website and is indeed genuine. It also adds a greater level of trust and credibility in your business.

Including screenshots of the testimonials is key to making sure your website comes across as authentic and trustworthy. Visitors to your site will be more likely to believe in your services if they can see the real-life reviews from happy clients.

2. Don’t Take Testimonials Out of Context, DUh!

As an online coach, you want to make sure that your potential clients are getting an accurate representation of what they can expect from you. And one of the best ways to do this is by showing off the testimonials of your current customers.

But before you start plastering these glowing reviews across your website, there are a few things you need to know. First, never take a testimonial out of context. When you’re selecting quotes for your website, make sure that you include enough context for the reader to understand why the customer was so pleased and what your services provided them.

If you don’t have enough room to include the full context of the testimonial, consider linking out to a page where it can be read in full. By providing your visitors with the full story, you’re giving them a much better idea of the experience they can expect from you.

4. Don’t Use Vague “She Was Great” or “I Loved What She Did” Testimonials (omg, seriously?)

When it comes to displaying testimonials on your website, vague and generic praise should be avoided. Customers who leave reviews and testimonials aren’t just telling you they were pleased with the service or product – they’re providing valuable marketing material for your business. Great testimonials provide details about specific experiences and emotions that potential customers can relate to.

For example, instead of a generic “I had a great experience with this company”, try to find and display reviews that are more specific and descriptive, such as “Their customer service was so helpful and knowledgeable, they went above and beyond to make sure I was satisfied with my purchase!”

Specific and detailed testimonials provide a much better and more engaging experience for potential customers, allowing them to envision their own results. This can be a powerful tool when it comes to converting interest into sales.

5. Don’t Forget to Add Links and CTA’s

When displaying testimonials on your website, don’t forget to add links or calls-to-action (CTA’s) to help further engage with your customers. You can use the links to direct customers to your products, services, or other pages on your website. By adding CTAs, you can encourage customers to take action and help increase conversions. In addition, you can add a link to your customer’s website or social media page to help build relationships, increase brand recognition, and even give your customer a bit of free advertising.

You don’t want to go overboard with your CTAs, though. Keep it simple and make sure you keep the focus on your customer’s experience and opinion of your services. This will ensure that they will remain your loyal customers while also giving potential customers the assurance they need to choose your products and services.

Are you interested in learning more about how to make your website SOAR & book clients with ease?

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lauren branding mento

I'm Lauren

Certified Master Marketer & Web Design Expert

I'm big on helping personal brands connect with your ideal clients through beautiful websites and simple SEO solutions.

I believe in trusting your gut and making business sustainable. Heck...I have to. I'm a mom of 2, I homeschool and wear about a dozen other hats.

I'm so glad you're here!


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